Nick Kyrgios, the up-and-coming Australian tennis player has been labeled as the new "bad boy" of tennis. Like his predecessor John McEnroe, Nick is sponsored by Nike. As an avid tennis player myself, I wanted to create a brand identity and campaign for him.

When developing Nicks logo, a san-serif "N" was selected to complement the NikeCourt logo, while a stylized "K" was crafted to resemble a kangaroo (Nick's Aussie heritage), while the menacing eye embodies his style of play (fear of no opponent).

The "run, take cover" campaign was created as a launching pad to showcase Nick and introduce the new branding.

Old Navy Supply is that front section of the store that sells all the "knick-knack" items.

Back to school supply transactions were dismal the year before. New, fun product was purchased by the buyers. They wanted to attract teens and college freshman. Marketing was tasked to come up with a new look for the packaging. It had to be cool, hip and eye-catching with the tag, "things you need."

So I designed and presented a modern look that consisted of small hand drawn icons and a vibrant color palette, to stand out. I created the stripe pattern in order to distinguish items as supply products. The design was a thumbs up.

The look was so well received, that the visual department took my art and created signage and displays, to showcase the area.

The back to school promotion that year did very well. So well, in fact, that the package design was kept and updated for the next promotions (Halloween and Holiday with color variations).

You'd be surprised to see how many wedding gowns/dresses (in good condition) are donated every month. Goodwill of Central Arizona partnered with local wedding professionals, such as photographers and cake vendors, to hold a special one-day sale event.

I was tasked to develop a look and feel of the promotion which included mailer/bag stuffers, web ads and an online lookbook.

"I strive for two things in design: simplicity and clarity. Great design is born of those two things."

-Lindon Leader

Let's face it, thirft shopping can be…dull (unless your at some boutique shop on Melrose Avenue). The stores are dirty, messy and the signage is pretty much lackluster.

Goodwill stores were looking dated. They wanted something modern and fresh, so I developed a store décor with eye-catching wall murals and easy to read signage.

We wanted to remind our customers that shopping with us not only benefits them, but also helps put people to work, so mission messaging was added to certain signage such as, rack toppers and end cap signage.

Since June 2014, we've opened 11 stores with the new look with 3 more to open before the end of the year. 

In 2014, the retail department came up with a program where cashiers ask shoppers to round-up and donate their change to support the company's mission. They asked marketing to create a campaign to promote the program, but they wanted something lighthearted, not serious. 

We came up with different concepts and "giving is sweet" was the winner. Since it was rolling out during the summer, ice cream seemed the obvious graphic element to use.

The campaign included, table tops, flyers, cashier pins and name cards, that would be displayed in-store if you donated a dollar or more.

It was so successful, that asking to round-up and donate your change is now standard practice at all Phoenix Goodwill stores.

Most of my packaging was during my Restoration Hardware years. At the time, they wanted packaging to have a nostalgic look and feel. The Ultimate Anaconda packaging was one of the first to branch out to a more...well...modern retro look.